Hashtags have become so popular since its inception in 2007. Since it came to be, it has been associated with social media. What used be known as the hash sign, number sign or pound sign became more popularly known as the “hashtag.”
How to use the power of hashtags to the advantage of your business? It depends on which platform you’ll be using it on but here are some general rules that will help you use hashtags better.
Keep it to a minimum
For platforms like Pinterest and Instagram, posts thrive on hashtags. However, for other social media sites, keep hashtag use in check because it can lead to decreased engagement.
Keep it close to home
You should also use hashtags that are popular in your locality to help build the community’s awareness about your product/service.
Personalise
Also create and use hashtags that are unique to your brand or product. This helps to stir up interest and initiate engagement.
Research
Look around and check what hashtags are being used for similar products. You can also use online tools that are designed to do this.
Double check
Make sure that you research your hashtags thoroughly before you decide to use them. Some hashtags may have negative meanings that are controversial or offensive.
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